Performance Marketing Specialist

About the role

We are looking for a Performance Marketing Specialist to design, launch, and optimise paid digital campaigns across Meta and Google platforms for multiple client accounts. The role focuses on data‑driven strategies that deliver measurable business growth.

Key responsibilities

• Plan, launch, and manage paid advertising campaigns on Meta, Google and, when relevant, TikTok.
• Allocate budgets, monitor performance, and adjust bids to meet ROI targets.
• Analyse key metrics, identify growth opportunities, and run A/B tests on audiences, creatives and bidding strategies.
• Collaborate with creative and marketing teams to produce high‑performing ad content and provide creative direction based on insights.
• Prepare client performance reports, present recommendations, and align paid media tactics with overall business goals.

Required profile

• Proven hands‑on experience managing Meta Ads and Google Ads campaigns with measurable results.
• Strong analytical, communication and organisational abilities.
• Comfortable handling advertising budgets, interpreting data and managing multiple priorities.
• Experience in an agency environment is preferred; knowledge of TikTok Ads, CRM platforms or video editing tools is a plus.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads (optional)
• CRM platforms (optional)
• Video editing software (optional)

What we offer

• Flexible hybrid working arrangements.
• Funded online courses for professional development.
• Comprehensive wellness programme.
• Collaborative, performance‑driven team environment.