Digital Marketing Manager – Hard Rock Hotel

About the role

Hard Rock Hotel Malta is looking for a commercially driven Digital Marketing Manager to lead the digital acquisition and revenue strategy across the hotel, its food & beverage, wellness and retail outlets. The role focuses on turning digital attention into bookings and measurable commercial results.

Key responsibilities

• Lead digital acquisition and revenue strategy across the hotel, F&B, wellness and retail outlets.
• Drive measurable revenue growth and increase direct bookings via digital channels.
• Collaborate with Revenue, Sales and Marketing to shape a commercial‑first digital strategy.
• Manage and optimise PPC, digital advertising, email marketing and other acquisition channels.
• Oversee OTA content to ensure an accurate, engaging and commercially effective digital presence.
• Handle traditional SEO as well as emerging Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
• Monitor campaign performance, conversion rates, ROI and other key digital KPIs.
• Translate data insights into clear commercial actions and opportunities.
• Manage external agencies, lead RFPs and procurement processes.
• Leverage AI and emerging technologies to improve workflows and scale digital output.

Required profile

• Strong experience in digital marketing, acquisition or performance marketing.
• Commercial mindset with proven ability to drive revenue, conversions and ROI.
• Knowledge of PPC, digital advertising, email marketing, SEO and digital analytics.
• Understanding of emerging search strategies such as AEO and GEO.
• Experience using AI tools to enhance marketing workflows.
• Proven track record managing external agencies and digital partners.
• Strong analytical skills to turn performance data into commercial action.
• Leadership capability and readiness to line‑manage.
• Proactive, self‑starting attitude with ability to identify gaps and implement solutions.
• Ability to stay calm and professional in a fast‑paced hospitality environment.

What we offer

• A key commercial role within one of Malta’s most exciting lifestyle hotels.
• Competitive compensation package aligned with experience.
• Opportunity to shape and influence the hotel’s digital growth strategy.
• Career progression possibilities within Hard Rock and dbgroup.
• Dynamic, high‑energy workplace centred on music, innovation and excellence.
• Team member benefits across Hard Rock, dbgroup and partner brands.