Group Head of Marketing - Sports

About the role

Hudson Group, an international retailer and distributor active in sport and fashion wear, is looking for a Group Head of Marketing to join its fast-paced, fashion-forward team. Based in Malta, the company operates across Italy, Cyprus, Morocco, Nigeria and Algeria. You will act as the main marketing point of contact for the fashion/sports brands portfolio, driving brand awareness, consumer engagement and the execution of marketing initiatives across all territories.

Key responsibilities

• Define the key marketing concepts and initiatives for the assigned brand and align campaigns with product moments and launches
• Develop a group-level marketing plan and calendar, integrating messaging across digital, in-store and wholesale channels
• Manage and allocate marketing budgets to achieve the best ROI, and set and monitor brand/channel KPIs
• Ensure local adaptation of campaigns and oversee their execution at country level
• Analyse marketing performance with data and metrics and recommend improvements
• Build channel-specific solutions and activations (retail, e-commerce, wholesale) and support wholesale partners with trade marketing tools
• Make sure marketing assets, creatives and content are available across the organisation
• Hold quarterly check-ins with Brand and Retail Managers and Marketing Managers, and help define training and development plans for the commercial team
• Collaborate with Group Retail Managers, Country Retail Managers, GMs, the Group VM, Brand Directors and E-com managers

Required profile

• At least 5 years of experience in brand marketing, preferably with strong knowledge of the fashion/sports environment
• Bachelor's degree in marketing or communications desirable
• Experience developing and executing marketing plans for fashion brands and working across multiple markets
• Fluent English, written and spoken

Required skills

• Strategic planning, financial and business acumen, and leadership skills
• Experience managing budgets and monitoring KPIs
• Understanding of the localization process and channel-specific marketing
• Familiarity with fashion brand guidelines and execution