Customer & Marketing Analyst (Malta / EU Passport)

About the role

Novumbank is looking for a Customer & Marketing Analyst resident in Malta or holding an EU passport, with some relevant professional experience, to support commercial growth and customer engagement. The role analyses customer and campaign performance, develops actionable insight and supports marketing planning and optimisation. It suits someone early in their career who is commercially curious, comfortable with data and keen to develop across different products and teams.

Key responsibilities

• Support the development, implementation and optimisation of marketing initiatives across customer acquisition, activation, engagement, retention and value growth.
• Carry out regular and ad hoc analysis, including customer, cohort, funnel, campaign, channel, product and profitability analysis, to track performance and identify opportunities.
• Help develop and maintain reporting on marketing performance, customer behaviour, campaign outcomes, live tests and emerging trends.
• Turn analysis into clear observations, recommendations and performance updates for business stakeholders.
• Work with Product, Commercial, Finance, Operations, Data and other teams to support growth, customer experience and delivery of marketing initiatives.
• Assist with campaign planning, audience selection, testing and measurement, keeping clear documentation and improving data, reporting and marketing processes.

Required profile

• Some professional experience in marketing, analytics, customer insight, business analysis, commercial support, operations, finance or another adjacent data-focused role.
• Good analytical and problem-solving skills, with an interest in turning customer, product and marketing data into practical recommendations.
• Clear written and verbal communication, including explaining analysis to non-technical colleagues.
• Good organisation, attention to detail and a proactive approach to learning and delivery.
• Commercial curiosity and an interest in growth, customer outcomes, cost and business value.

Required skills

• Analyse data using Excel, SQL and/or tools such as Python, SAS, Power BI, Tableau or similar.
• Advantageous: experience in financial services, consumer products, subscriptions, e-commerce or other data-rich businesses, and exposure to campaign management, customer segmentation, CRM, digital marketing, experimentation, attribution or customer lifecycle activity.

The advert states excellent salary, bonus and benefits and asks candidates to include their CV with the application.