Senior Performance Marketing Manager

About the role

BettingJobs is partnering with an ambitious iGaming operator to hire a Senior Performance Marketing Manager to build an in‑house paid acquisition capability from the ground up in Malta. The role is hands‑on, covering paid social, search, display, native and programmatic channels.

Key responsibilities

• Launch and manage paid acquisition campaigns, focusing on Meta and paid social.
• Test, scale and optimise Google/Search, display, native and programmatic opportunities.
• Own campaign budgets, track and report on FTDs, CPA/CAC, conversion, NGR, LTV and payback.
• Collaborate with creative, social and analytics teams on ad concepts and attribution.
• Build business cases for specialist hires as channels reach scale.

Required profile

• Strong, current hands‑on paid acquisition experience in iGaming.
• Australian market acquisition experience strongly preferred.
• Proven expertise in Meta/paid social; Google/Search knowledge preferred.
• Experience with display, native or programmatic is an advantage.
• Solid grasp of tracking and attribution; experience in restricted or high‑risk verticals a plus.

Required skills

• Meta paid social advertising
• Google Search advertising
• Display advertising
• Native advertising
• Programmatic advertising
• Tracking and attribution tools