Head of PPC

About the role

The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands‑on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimizing media investments to improve efficiency and scale.

Key responsibilities

• PPC strategic planning and budgeting (M+) for current or new markets.
• Supporting your team in their daily work, enabling them to achieve their goals.
• Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps).
• Proactive analysis of data and reporting to identify growth opportunities or performance improvements.
• Guaranteeing high‑quality collaboration with internal and external stakeholders.
• Presenting new ideas to regional managers and internal stakeholders to increase efficiency and performance.
• Ensuring technical infrastructure provides optimal tracking and reporting.
• Collaborating with Google Account Managers and external suppliers to constantly optimise tactics and improve account performance.

Required profile

• 3+ years experience managing a team of at least three professionals.
• 5+ years of hands‑on PPC experience, ideally within the iGaming industry or a multi‑brand environment.
• University degree in Marketing or equivalent work experience.
• Google Ads certification preferred.
• Experience managing multiple markets or operating in a global environment.
• Self‑motivated with an analytical approach to problem solving and excellent communication skills.

Required skills

• Google Ads certification.
• Keyword research and optimisation tools.
• Paid media platforms including Search Ads 360 and YouTube Ads.
• Advanced Excel proficiency.