Group Marketing Manager

About the role

The Group Marketing Manager will lead the marketing function across all business pillars, shaping strategy, executing campaigns and building strong brands to deliver measurable commercial results. Working closely with the heads of each business unit, you will ensure that all marketing activities align with the Group’s overall brand positioning while supporting the specific objectives of each company.

Key responsibilities

• Develop and implement marketing strategies that support the commercial goals of each business unit.
• Plan, execute and evaluate integrated campaigns across digital, social media, websites, advertising, PR, events and other channels.
• Identify opportunities to strengthen brand positioning, increase market awareness and drive growth.
• Manage marketing budgets, monitor performance and optimise return on investment.
• Build, protect and harmonise the corporate brand and the individual identities of each business pillar.
• Oversee creation of marketing collateral, presentations, promotional materials and digital assets.
• Lead communications initiatives including website content, newsletters, advertising and public relations.
• Coordinate content creation, photography, videography and creative production.
• Enhance the Group’s digital presence and manage social media engagement.
• Lead projects from concept to delivery, ensuring timely and on‑budget execution.

Required profile

• Proactive, commercially minded professional who thrives on ownership and turning strategy into action.
• Strong collaboration skills with senior stakeholders across multiple business units.
• Excellent analytical ability to assess campaign performance and optimise outcomes.
• Experience managing external agencies or specialist partners.

Required skills

• Proven experience developing integrated marketing campaigns across digital, social, advertising, PR and events.
• Solid understanding of brand management and corporate communications.
• Budget management and ROI optimisation capabilities.
• Ability to lead cross‑functional projects and coordinate creative production.