Digital Marketing Manager
ccgroupcareers · Birkirkara
Job description
About the role
We are seeking a Google Ads‑certified Digital Marketing Manager to own our digital marketing function end‑to‑end – setting up, tracking and optimising campaigns across paid channels, and continuously improving our website.
Key responsibilities
- Plan, set up, run and optimise campaigns on Google Ads, paid social and other digital channels.
- Implement and maintain tagging, conversion tracking and attribution across all campaigns.
- Monitor performance and optimise for CPA, ROI and other KPIs.
- Manage the digital marketing budget, reallocating spend based on results.
- Own website performance – page speed, conversion rate, SEO and user journey – working with developers as needed.
- Build and maintain website and landing pages directly, reducing reliance on development resources.
- Run A/B tests on campaigns and landing pages to improve conversion.
- Report on digital performance with actionable recommendations.
Required profile
- Tertiary education in Marketing, Digital Marketing or a related field.
- 3‑4 years of hands‑on experience managing Google Ads campaigns.
- Current Google Ads certification (required) and Google Analytics certification (asset).
- Experience building and maintaining websites (e.g., WordPress, Webflow).
Required skills
- Google Ads
- Google Analytics / GA4
- SEO and conversion‑rate optimisation
- WordPress, Webflow or similar no‑code/low‑code platforms
- HTML & CSS
- Paid‑media budget management and ROI reporting
What we offer
- Health insurance and fitness allowances
- Study leave and fully paid sponsorship schemes for further studies
- Exposure to the latest technologies and career‑growth opportunities
- Variable bonus linked to KPI performance
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Published 3 ġranet ilu
Expires f’ xahar
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ccgroupcareers
Birkirkara
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