Senior SEO Manager - Automation & Scale

About the role

Paradise Media, a privately owned media company with a global portfolio of sports and iGaming brands, is hiring a Senior SEO who owns sites and results like the rest of the team and can also build. Most SEO work already runs on in-house automation covering launches, deployments, monitoring and reporting, and the candidate will own that stack from the SEO side and run sites on it alongside other SEOs. The role is based in Malta (hybrid) or fully remote within Europe.

Key responsibilities

• Own SEO strategy and execution across a group of sites: keyword and page strategy, architecture, on-page and off-page, and what to build, scale or stop.
• Monitor rankings, traffic, conversion and revenue, and adjust course when the evidence says so.
• Turn ideas into tests with one variable and a decision date, and follow them through to measurement.
• Own the launch pipeline from new domain or brand to a live, indexed, monitored site.
• Own templated builds from a single origin, with centralised offer and comparison-table management.
• Own link order planning and tracking through vendor APIs, and the Search Console and rank-tracking pipelines.
• Keep the automation current and close the gaps the team still works around.
• Use AI for research, analysis and implementation, while remaining accountable for what ships.
• Share methods and mentor other SEOs on the tooling.

Required profile

• At least four years of hands-on SEO in highly competitive search results, with outcomes you can show.
• Experience diagnosing a significant ranking or traffic problem and taking a fix from idea through implementation to measurement.
• A clear grasp of how rankings, traffic, conversion and revenue connect, and examples of choosing between opportunities under limits.
• A precise understanding of how Google's quality and spam systems behave, able to read a competitor's setup from its HTML and DNS.
• Comfort owning infrastructure other SEOs depend on, and the judgement to know when a process is ready to automate.
• Based in Malta on a hybrid schedule, or fully remote with European hours overlap.

Required skills

• Working code used every week: Python or TypeScript, Git, CI, APIs, scraping, Cloudflare or an equivalent (a requirement).
• Useful but not essential: headless or static-site stacks (Astro, Next, Hugo) and WordPress at scale, registrar/DNS/CDN APIs, SQL and BigQuery, experience integrating link or content vendors via APIs.

What we offer

• A competitive salary and 27 days of paid annual leave plus public holidays.
• A Malta office with a full gym, personal trainers, gaming chairs, large monitors, fresh produce and sea views.
• Decisions and tooling go live the same week, with experienced SEOs and engineering, data and content teams to build with.