Head of In-House Games

About the role

bet365 is looking for a Head of In-House Games to lead and execute its in-house games content strategy and drive growth and commercial success. The role shapes the overall games offering so that it stays competitive and engaging for players, and drives the commercial success of the proprietary game portfolio. It is based in Sliema.

Key responsibilities

• Define, agree upon and track KPIs for the in-house games portfolio, focusing on revenue contribution and player engagement.
• Develop sophisticated content strategies for diverse player segments and localised markets to maximise engagement, retention and revenue.
• Lead, mentor and develop a high-performing in-house games team, fostering a culture of innovation and continuous improvement.
• Identify and secure new content avenues through strategic partnerships, and manage exclusive content agreements with third-party providers.
• Oversee end-to-end development of in-house games, ensuring timely delivery and alignment with commercial objectives.
• Analyse game performance and player engagement metrics, and adjust strategies for global and localised markets.
• Conduct market research and competitor analysis to inform content focus and innovation.
• Collaborate with Product, Marketing and Commercial teams on go-to-market strategies and player experience.
• Drive innovation by exploring new concepts that align with the company's strategic vision.

Required profile

• Proven ability to define, develop and execute an in-house games content strategy, with a demonstrated track record of building industry-leading content.
• Experience managing external studios, including commercial negotiations and budget management.
• Experience working with geographically dispersed teams and technology functions.
• Strong understanding of the global gaming market, player behaviour and emerging trends.
• Ability to lead and inspire teams, and to build relationships and achieve consensus at a global level.