Associate Marketing Manager - Elastomeric Infusion

About the role

Baxter is looking for an Associate Marketing Manager for its elastomeric infusion pump portfolio. The role drives global marketing strategy and execution across the full product lifecycle, from new product development to sustaining and phase-out, and acts as the primary commercial representative for new product development, sustaining project organization and in-market optimization. It is an individual contributor role in a highly matrixed, global organization.

Key responsibilities

• Own and execute the global marketing strategy for the elastomeric portfolio across the full product lifecycle, including NPD, sustaining initiatives, regulatory transitions, cost reduction and product phase-out
• Develop portfolio roadmaps, prioritization recommendations and resource needs aligned with business objectives, and identify unmet customer needs through market analysis and competitive benchmarking
• Serve as the global marketing member on NPD and SPO project core teams, defining market and customer requirements and leading or supporting market research such as usability studies, willingness-to-pay assessments and change-control impact assessments
• Develop commercial business cases with Finance, support global value propositions and pricing strategies, and benchmark competitors
• Enable global and regional launches with regional and downstream teams, support training materials and marketing collateral, and run regular portfolio update sessions
• Maintain the drug stability database and prioritize new drugs for study to increase market acceptance of the portfolio
• Support demand forecasting and supply alignment, monitor revenue, growth and adoption metrics, and provide performance updates to stakeholders
• Support MDR labeling transitions, compliant commercialization, product quality initiatives and field actions, and collaborate with Medical Affairs and Human Factors on evidence generation
• Manage relationships with third-party finished goods suppliers and lead cross-functional teams without direct authority

Required profile

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering or a related field
• 5-7 years of marketing experience in the medical device industry, with proven success in portfolio management and product lifecycle marketing
• Strong understanding of medical device development, commercialization processes and global healthcare markets
• Able to work independently, manage multiple priorities and drive projects in a fast-paced, matrixed environment

What we offer

• Minimum salary of EUR 36,800 per year, with possible higher pay depending on skills, experience and other factors
• Possible eligibility for competitive benefits, discretionary bonuses and/or long-term incentives