Head of Sales – Luxury & Wellness

About the role

We are looking for a visionary Head of Sales to shape and execute a global commercial strategy that fuses ultra‑high‑end hospitality with premium wellness experiences. The role demands a strategic leader who can translate sophisticated wellness concepts into compelling sales narratives that attract discerning travelers worldwide.

Key responsibilities

• Design and implement a luxury‑and‑wellness sales plan, integrating traditional luxury travel with high‑yield wellness programmes, retreats and practitioner‑led experiences.
• Develop and manage partnerships with elite networks such as Virtuoso, Amex FHR, Healing Hotels and other global wellness consortia.
• Activate and grow a “black book” of high‑net‑worth contacts, luxury travel advisors and wellness influencers to secure high‑value accounts.
• Lead the creation and sales of annual wellness retreat calendars, visiting‑practitioner residencies, corporate wellbeing programmes and group retreat packages.
• Own budgeting, forecasting and pace reporting for the luxury segment, focusing on ADR growth and RevPAR uplift.
• Negotiate preferred agreements with top‑tier luxury agencies and wellness curators worldwide.
• Represent the property at international luxury travel fairs, wellness expos and industry roadshows.
• Collaborate cross‑functionally to embed wellness philosophy and sustainability into all commercial activities.
• Oversee GDS connectivity, luxury OTAs and direct booking strategies to maintain rate integrity.

Required profile

• Minimum 10 years of proven success in luxury hospitality sales.
• At least 3 years dedicated to high‑end wellness‑focused properties.
• Demonstrated expertise in executive‑level negotiation and long‑term strategic planning.
• Strong financial acumen with a data‑driven approach to revenue growth.
• Fluent English with persuasive communication skills at the executive level.
• Ability to synthesize complex wellness philosophies into compelling commercial narratives.
• High integrity, entrepreneurial spirit and passion for luxury, wellness and sustainability.

Required skills

• Experience with GDS systems and luxury OTA platforms.
• Advanced budgeting, forecasting and revenue reporting.
• Strategic partnership development with global travel and wellness networks.