Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager, Google Ads certified, to own our digital marketing function end‑to‑end – setting up, tracking and optimising campaigns across paid channels, and driving continuous improvement of the website. The role reports to the Head of Marketing and works closely with the Content and Social Media Manager to keep paid and organic activity aligned.

Key responsibilities

• Plan, set up, run and optimise digital marketing campaigns across Google Ads, paid social and other digital channels.
• Own tracking and measurement: implement and maintain tagging, conversion tracking and attribution across all campaigns.
• Monitor campaign performance and optimise for cost per acquisition, ROI and other agreed KPIs.
• Manage the digital marketing budget across channels, reallocating spend based on performance.
• Own website performance – page speed, conversion rate, SEO and user journey – working with developers where needed.
• Build and maintain website pages and landing pages directly, reducing reliance on development resources.
• Run A/B tests on campaigns and landing pages to improve conversion.
• Report on digital performance to the Head of Marketing with clear, actionable recommendations.

Required profile

• Tertiary level education in Marketing, Digital Marketing or a related field.
• Minimum 3‑4 years’ experience in a digital marketing role with hands‑on Google Ads campaign management.
• Current Google Ads certification required; Google Analytics certification is an asset.
• Experience building and maintaining websites (e.g., WordPress, Webflow or similar).

Required skills

• Strong analytical skills; comfortable working with GA4, Google Ads and a reporting tool.
• Working knowledge of SEO, conversion rate optimisation and basic HTML/CSS.
• Experience managing paid budgets and reporting on ROI.
• Ability to build and edit web pages hands‑on (no‑code/low‑code platforms acceptable).

What we offer

• Health Insurance and fitness allowances.
• Study Leave.
• Fully paid sponsorship schemes for further studies.
• Exposure to the very latest technologies.
• Opportunities for career growth.
• Variable bonus linked to KPI.