Deputy Head of Sports CRM

About the role

bet365 is looking for a Deputy Head of Sports CRM to work closely with the Head of Sports CRM and support the delivery of the CRM strategy across the global Sports business. The role oversees the day-to-day running of the Sports CRM department and leads CRM Coordinators, Country Leads and Managers to deliver a high-quality customer experience. It is a full-time position based in Sliema.

Key responsibilities

• Drive team development and foster a culture of innovation to meet growth objectives.
• Execute CRM roadmaps covering the customer lifecycle, including onboarding, retention and reactivation, to reduce churn and increase yield.
• Ensure promotions and user journeys are relevant, cost-effective and aligned with marketing initiatives, and oversee customer segmentation to tailor initiatives.
• Collaborate with Trading, Product, Operations and Marketing to shape customer journeys, support product launches and manage communications across channels.
• Analyse and report on CRM campaign performance, including A/B tests and metrics such as retention and customer lifetime value.
• Champion a data-driven, test-and-learn approach and act as a key point of contact for stakeholders.
• Make sure CRM materials reflect brand values and comply with local regulatory and advertising standards.

Required profile

• Significant experience in CRM within the online sports sector.
• Proven track record of managing, mentoring and developing high-performing teams.
• Solid understanding of regulatory requirements and best practices in the sports industry.

Required skills

• Strong analytical skills and the ability to turn data into operational insights.
• Excellent communication and interpersonal skills, able to influence stakeholders at all levels.
• Strong operational mindset with a customer-centric approach.