Associate Manager Upstream Marketing & Geographic Expansion

About the role

Baxter is hiring an Associate Marketing Manager for its Infusion Therapies & Technologies (ITP) division, a $6B global business covering IV solutions, clinical nutrition, infusion technologies, patient monitoring and digital health platforms. The role leads marketing analytics and new market expansions and acts as upstream marketing lead for the pharmacy tools portfolio. About 60% of the time is spent on market expansion strategy and execution, 40% on analytics. The position works closely with global commercial teams, finance, R&D, project management and manufacturing strategy.

Key responsibilities

• Define and prioritise geographies for expansion with regional marketing, regulatory and commercial teams, and build business cases with market sizing, financial modelling, barriers to entry and launch implications
• Create expansion frameworks and templates, assess regulatory, reimbursement, competitive and customer factors, and coordinate with manufacturing, plants and logistics on COGS and freight
• Support the transition of ownership from product teams to regional commercial stakeholders
• Build dashboards, tools and models to track category trends such as utilisation, pricing and competition, and integrate secondary market data and customer insights
• Run forecasting and scenario analysis for annual and quarterly planning, strategic planning, portfolio optimisation and investment decisions, and turn data into executive-ready summaries

Required profile

• Bachelor's degree in marketing, business or a science/technology field; advanced coursework or an MBA is a plus
• 2+ years of professional experience, including at least 1 year in MedTech, pharmaceuticals or healthcare
• Experience supporting global or regional markets is strongly preferred
• Ability to manage complex, cross-functional projects with timelines, milestones, risk mitigation and stakeholder alignment
• Strong cross-functional leadership skills in matrixed environments

Required skills

• Proficiency with Excel, Power BI, Tableau, Clarivate, MS Project and Smartsheet
• Market sizing, forecasting and scenario modelling
• Data visualisation and analytics tools

What we offer

• Minimum salary of EUR 36,800 per year, with possible higher pay depending on skills and experience
• Possible eligibility for competitive benefits, discretionary bonuses and/or long-term incentives