Marketing Manager (Swedish Speaker)

About the role

Kaizen Gaming is seeking a Marketing Manager to lead the marketing strategy and execution for the Swedish market from its Malta office. Reporting to the Country Manager, you will drive sustainable growth, strengthen the Betano brand, and deliver best‑in‑class marketing initiatives across all customer touchpoints.

Key responsibilities

• Own and align the Swedish marketing strategy with overall business objectives and commercial targets.
• Define and monitor KPIs such as acquisition, registrations, first‑time depositors, conversion rates, CPA, retention, customer value and brand awareness.
• Develop and execute integrated marketing plans across brand, media, performance, CRM, affiliates, sponsorships and partnerships.
• Manage the local marketing budget to ensure efficient investment and maximum ROI.
• Lead localisation of campaigns, ensuring creative assets resonate with Swedish audiences.
• Collaborate with HQ teams to optimise product positioning, customer experience and promotions for Sweden.
• Manage relationships with local agencies, media partners and external stakeholders.
• Monitor campaign performance, analyse insights and identify growth opportunities.
• Track competitor activity, industry trends and regulatory developments.
• Prepare business reviews, performance reports and strategic recommendations for senior management.
• Ensure compliance with Swedish advertising regulations and responsible gaming standards.

Required profile

• Bachelor's degree in Marketing, Business Administration or related field.
• 5+ years of experience in a marketing leadership role with a proven track record of driving commercial growth.
• Strong understanding of the Swedish market, consumer behaviour and media landscape.
• Excellent analytical, communication and stakeholder management skills.
• Fluency in Swedish and English, both written and spoken.

Required skills

• Experience managing integrated marketing campaigns across online and offline channels.
• Strong commercial acumen and data‑driven decision making.
• Budget management and ability to deliver measurable commercial results.

What we offer

• Hybrid way of working.
• Buddy support for onboarding.
• Competitive pay and bonus scheme.
• Private health insurance for you and your family.
• Developmental 360° feedback framework.
• Unlimited access to Udemy and continuous training.
• Family support initiatives.