Head of SEO

About the role

Paradise Media is seeking a Head of SEO to own the end‑to‑end SEO strategy for one of its flagship iGaming affiliate sites. You will work directly with the CEO and leadership team, shaping strategy, driving execution, and delivering measurable traffic and revenue growth.

Key responsibilities

• Own the full SEO lifecycle of a flagship site, from strategy definition to execution and continuous iteration.
• Set performance targets for rankings, traffic, revenue contribution, and long‑term SEO resilience.
• Design and maintain scalable SEO systems, templates, workflows, and automation.
• Orchestrate AI agents and internal AI tooling to plan, execute, and scale SEO initiatives.
• Collaborate with developers and AI Integration Specialists to implement technical SEO improvements, including crawlability, indexation, Core Web Vitals, and site architecture.
• Lead keyword strategy, search intent frameworks, internal linking, and on‑page optimisation at scale.
• Monitor rankings, traffic, revenue and respond to algorithm updates, technical issues, or competitive shifts.

Required profile

• Proven senior leadership experience in SEO, preferably within performance‑marketing or iGaming environments.
• Strong ownership mindset with a track record of delivering measurable traffic and revenue impact.
• Ability to balance AI‑driven automation with human judgment.
• Excellent communication skills to influence cross‑functional teams and senior stakeholders.

Required skills

• Technical SEO (crawlability, indexation, Core Web Vitals, site migrations)
• Keyword strategy and search intent framework development
• On‑page optimisation at scale
• AI‑orchestrated SEO workflows and automation tools
• Data‑driven performance monitoring and risk management