Digital Marketing Specialist

About the role

PURE Concepts, a full‑service creative agency based in Malta, is looking for a Digital Marketing Specialist to own paid media campaigns and SEO for a portfolio of client accounts. You will translate business goals into measurable digital results while collaborating with designers, copywriters and video producers.

Key responsibilities

• Serve as the day‑to‑day contact for multiple client accounts, understanding their goals, metrics and next steps.
• Plan, build and optimise paid campaigns on Meta Ads and Google Ads (Search, Display, Performance Max, YouTube).
• Manage SEO activities including keyword research, on‑page optimisation, technical audits, local SEO and Google Business Profile.
• Develop digital strategies from client briefs with clear objectives, channels, budgets and KPIs.
• Set up tracking, generate performance reports and recommend optimisation actions.
• Collaborate with the creative team to ensure campaigns are both visually compelling and effective.

Required profile

• 3+ years of hands‑on digital marketing experience, preferably agency‑side.
• Proven track record running Meta and Google Ads campaigns with real budgets.
• Solid understanding of SEO, both technical and content‑focused.
• Comfortable working with data and presenting results clearly to clients.
• Excellent written and spoken English; Maltese is a plus.

Required skills

• Meta Ads (Facebook/Instagram)
• Google Ads (Search, Display, Performance Max, YouTube)
• SEO tools and techniques (keyword research, on‑page optimisation, technical audits, local SEO, Google Business Profile)

What we offer

• Varied clients ranging from national brands to local businesses.
• Small senior team where ideas are implemented.
• Hybrid working model with flexible hours.
• Monthly team events and competitive remuneration.