Brand Marketing Manager

About the role

Catenamedia is looking for a Brand Marketing Manager in Gzira. You will own brand development and bring it to life across social media, publications, events, campaigns and CRM, working closely with product, commercial and leadership teams so every touchpoint reflects a consistent and recognisable brand.

Key responsibilities

• Define and refine the brand positioning, personality, tone of voice and key messages, and lead a brand cohesion review across social channels, the platform, sales materials and events, turning findings into brand guidelines, messaging frameworks and templates.
• Support colleagues and creative partners with clear briefs and feedback, and coordinate approvals so communications meet brand standards and advertising requirements.
• Grow the LinkedIn, X and Instagram presence, with LinkedIn as the main B2B channel, and build a content roadmap covering product updates, industry commentary, partnerships, event coverage and team stories.
• Review and refine content produced through AI-assisted marketing workflows, coordinating visuals and video with internal teams and creative partners.
• Develop and deliver a PR and external communications plan, build relationships with journalists, editors and publications, and write and edit press releases, announcements and articles.
• Plan and deliver the brand's presence at conferences, exhibitions, launch parties and other events, including stand and sponsorship options, speaking opportunities, budgets, suppliers, logistics and on-site delivery.
• Plan coordinated campaigns across social media, publications, events and CRM, including occasional paid social within agreed budgets, and maintain a shared marketing calendar.
• Report monthly on progress and agreed KPIs, recommending improvements based on campaign results, audience insights and feedback.

Required profile

• At least 4 years of relevant experience in brand management, marketing communications or a similar role, including experience within the iGaming industry.
• Understanding of iGaming audiences, commercial relationships and the media landscape.
• Experience working with publications, media contacts or external communications partners, and coordinating conferences and events including budgets.
• B2B marketing or communications experience, particularly with operators, publishers or commercial partners.

Required skills

• Excellent English copywriting and editing skills.
• Hands-on experience managing social channels, producing content and growing audiences.
• Ability to combine strategic brand thinking with hands-on content creation and delivery.
• Confidence working with AI-assisted marketing tools while maintaining editorial quality, accuracy and brand integrity.