Sales Manager (B2B Packaging)

About the role

We are seeking a dynamic Sales Manager to lead our B2B sales team within one of Malta’s leading packaging companies. The role focuses on driving revenue growth, managing key accounts and ensuring a high‑performing sales operation.

Key responsibilities

• Lead, motivate and develop the B2B sales team to meet and exceed sales targets.
• Identify new market opportunities and implement effective sales strategies.
• Monitor team performance, sales activity and customer accounts to maximise conversions.
• Analyse sales trends, prepare forecasts and present performance updates to senior management.
• Coach team members through feedback and performance development.
• Manage customer relationships and support account growth initiatives.
• Collaborate with internal departments to align sales priorities, stock availability and business needs.
• Oversee retail outlet performance to ensure a strong customer experience.

Required profile

• Proven experience in sales, preferably in a leadership or management role.
• Strong understanding of sales targets, KPIs and performance metrics.
• Background in distribution, wholesale, FMCG or product‑led environments is an asset.
• Confidence in analysing sales data and delivering clear insights to senior management.
• Excellent communication, negotiation and leadership abilities.
• Proactive, hands‑on attitude with a results‑driven mindset.

Required skills