Principal Technical SEO Specialist

About the role

Legend is looking for a Principal Technical SEO Specialist to lead technical SEO across its gaming and sports portfolios. Reporting to the Chief Gaming Officer, you will co‑own the SEO strategy for some of the largest iGaming domains and drive measurable organic and commercial growth.

Key responsibilities

• Co‑own portfolio‑wide technical SEO strategy, roadmap and standards.
• Lead complex investigations into crawling, rendering, indexation, site architecture, internal linking, international SEO, migrations and web performance.
• Partner with Product and Engineering to translate SEO insights into clear priorities and scalable solutions.
• Build automated monitoring, diagnostics and early‑warning systems to detect technical issues before they impact revenue.
• Develop internal tools and AI‑enabled workflows that automate SEO processes and improve decision‑making speed.

Required profile

• Senior individual contributor with deep hands‑on experience in technical SEO.
• Proven ability to work cross‑functionally with product, engineering and analytics teams.
• Strong analytical mindset and capacity to turn technical findings into business impact.

Required skills

• Technical SEO
• Web crawling and rendering
• Site architecture and internal linking
• International SEO and multilingual site management
• Web performance optimization
• Automation and AI‑enabled workflow development

What we offer

• High‑visibility role with autonomy to shape SEO strategy across a global gaming portfolio.
• Opportunity to work with cutting‑edge AI and automation tools.
• Collaborative environment with fast‑moving, ambitious teams.