Social Media Executive

About the role

Lifestyle Group, a group of premium restaurant and lifestyle brands in Malta, is looking for a creative and commercially minded Social Media Executive to manage and grow its digital presence. The role drives brand awareness and engagement across social channels, with a focus on seasonal activations, and suits someone who understands lifestyle branding and visual storytelling.

Key responsibilities

• Develop and execute monthly content calendars aligned with revenue targets, seasonal programming and events
• Manage daily activity across Instagram and Facebook, keeping a consistent brand tone and visual identity
• Create short-form video content such as Reels and TikToks, and design graphics, menus and promotional materials in Canva or Adobe Suite
• Edit and optimise content for each platform, and coordinate professional photo and video shoots when needed
• Monitor analytics and KPIs such as engagement, reach and booking impact, and produce monthly performance reports with recommendations
• Adjust strategy based on performance data and audience behaviour
• Identify and manage influencer collaborations, coordinate hosted visits and content partnerships, engage with the online community and encourage user-generated content

Required profile

• Proven experience in social media management, preferably in hospitality or lifestyle
• Strong content creation skills including photography and short-form video
• Understanding of Instagram and TikTok best practices and strong aesthetic sense suited to premium lifestyle brands
• Ability to write engaging captions and promotional copy
• Flexible availability for evening or weekend content capture

Required skills

• Canva or Adobe for design and visual assets
• Analytics tools and Meta Business Suite

To apply, candidates submit their CV through the application button on the listing.