Principal SEO / SEO Lead - iGaming

About the role

Talentin, an established international digital media and affiliate business in iGaming connecting users with operators through content, reviews and 20+ comparison websites, is looking for a senior SEO specialist to grow its established brands in highly competitive search markets. The Principal SEO / SEO Lead owns organic growth across the brand websites and reports directly to the Founder; it is a predominantly individual contributor role with substantial autonomy.

Key responsibilities

• Shape the overall brand strategy and own the SEO and content strategy within it.
• Execute SEO initiatives and improve the content experience across the brand's websites.
• Identify priority markets, keyword clusters and audiences through detailed market and keyword research.
• Maintain technical foundations: information architecture, internal linking, metadata, page speed and crawlability.
• Own link-building strategy, including anchor selection, link velocity and quality, with execution support.
• Analyse target SERPs and competitors, monitor rankings and report performance.
• Work with Commercial to turn ranking gains into partnership opportunities and connect SEO improvements to first-time deposits and product revenue.

Required profile

• Senior SEO track record with measurable results in competitive, volatile search markets.
• Broad expertise across technical SEO, on-page optimisation, SERP analysis, content and link strategy.
• Recent hands-on experience with content, keyword research, outreach and testing.
• Commercial judgement: understanding how organic traffic generates revenue and how to evaluate ROI beyond traffic and rankings.
• Autonomous, structured approach to prioritisation, documentation and execution, and disciplined experimentation and response to algorithm changes.

What we offer

• Salary indication of £100,000 / €115,000, depending on employment or contractor arrangement.
• Annual company bonus of 10% of base salary when targets are achieved.
• Leave: 28 days in the UK, 27 in Malta, 25 in Portugal, plus up to 20 days of paid sick leave, private medical insurance, enhanced parental leave and pension support.
• Wellbeing allowance, working-from-home setup, learning and development support, ChatGPT Business subscription and mental-health support.
• Remote working, with hiring options in the UK, Malta and Portugal.