Jobiglo

No results.

Jobs CV Templates NEW
Login Candidate Registration Employer Registration
Malti English

Unlock this candidate profile

Sign up free as a recruiter to view the full CV, contact info and reach out to this candidate.

Register as recruiter I already have a recruiter account
?

4 years of experience

Skills

CRM Strategy Customer Lifecycle Management Marketing Automation Go-to-Market (GTM) Planning Growth Marketing Omnichannel Campaigns Data Segmentation Personalization Figma WebEngage MoEngage Analytics (Amplitude, Tableau) A/B Testing Lead Nurturing Revenue Growth

Experience

Category Lead – CRM & Lifecycle Management

Unacademy

2023-06 - 2026-06

Managed end‑to‑end CRM and lifecycle programs for over 5 L customers/leads, driving acquisition, onboarding, engagement, conversion, retention and re‑engagement through personalized automated journeys. Generated more than ₹2.64 Cr cumulative CRM campaign revenue and improved CRM conversion by 3 % by leveraging audience segmentation, personalization and campaign optimization. Boosted engagement and open rates by 45 % using data‑driven segmentation and omnichannel communication across WhatsApp, SMS, RCS, Email, Web Push, In‑App and Push notifications. Designed and executed automated journeys with trigger‑based logic, templates and Figma‑crafted creative assets. Coordinated technology integration workstreams across WebEngage, MoEngage and related tools.

Languages

English

fluent

Contact candidate

Last updated: 2 ġranet ilu